Sponsored by AMA News
=>
Fujifilm UK is facing criticism for featuring a topless female model in a demonstration of its new camera, the medium format GFX 50s.
Photographer Danny North who attended the demo of the 6,000 ($7,445) camera took to Twitter to express his anger and disappointment at the brand.
1. So disappointed @Fujifilm_UK today. I paid to do a hands on test of the new GFX 50s - and after 1 hour of tech discussion they bring out
Danny North (@dannynorthphoto) February 24, 2017
2. a topless model for a bunch of men to test the most invoative camera in the world on. Sorry? Is this 1986? Where's Ron Burgundy?
Danny North (@dannynorthphoto) February 24, 2017
North suggested the brand's behaviour was like a parody from the movie Anchorman.
He also stated that the "forward-thinking" camera company chose to showcase its camera using "archaic middle aged male bullshit".
3. The most forward thinking camera company in the world r showcasing their not even released camera via this archaic middle aged male
Danny North (@dannynorthphoto) February 24, 2017
"What if you were the only woman camera nerd in that room, how would that make you feel? Seriously raging," wrote North.
5. Walked out of it cos I think it's utter fucking nonsense, @Fujifilm_UK need to move their PR into 2017 to match their tech
Danny North (@dannynorthphoto) February 24, 2017
Fujifilm UK responded to North's tweets, apologising for "any offence caused".
@dannynorthphoto We apologise for any offence caused. We understand you have spoken to our General Manager about this matter
Fujifilm UK (@Fujifilm_UK) February 24, 2017
North branded Fujifilm's actions "unacceptable in 2017."
There's actually a hundred different reasons why this is unacceptable in 2017. I don't need to list em here.
Danny North (@dannynorthphoto) February 24, 2017
The account of the event prompted others to slate the brand.
@dannynorthphoto OMG! I seriously am horrified. Offensive to all women not just those with a camera. @Fujifilm_UK u should be ashamed
Kusumavarsa Dawn (@Kusumavarsa) February 24, 2017
@dannynorthphoto @Fujifilm_UK WTF?? This is not #MadMen and 1955
Monty (@montymo) February 24, 2017
@dannynorthphoto @Fujifilm_UK I'd love to know the team of shitty males who thought this was acceptable when they were bro-storming ideas.
Jeanette Scherrer (@Jmamaspesh) February 25, 2017
Fujifilm UK was unavailable for comment when contacted by Mashable.
More From this publisher : HERE
=>
***********************************************
Post Source Here: Fujifilm under fire for camera demo featuring topless female model
************************************
=>
This article was searched, compiled, delivered and presented using RSS Masher
=>>
Fujifilm under fire for camera demo featuring topless female model was originally posted by Viral News 2
No comments:
Post a Comment